7 Advantages of Using an Independent Calgary Brokerage Firm

Posted by Lana Waller on Wednesday, December 12th, 2018 at 11:09am

You've decided to sell your home and now there are countless questions running through your head. Where do you start? What type of Calgary brokerage firm will fit your needs and yield the best results?

It's common for home sellers to believe that using a large, franchised real estate brokerage firm will be more advantageous. It's understandable why people think this way, but it's a complete misconception.

In fact, there are a number of advantages to using an independent real estate firm that you're probably are unaware of. A REALTOR® enjoys a number of freedoms and advantages when working for an independent firm. This allows them to provide a level of service not always found at the large firms.

Personalized Service at an Independent Calgary Brokerage Firm

The Canadian housing market is currently in a state of transformation. Homeowners thinking of selling without a REALTOR® may quickly find themselves overwhelmed with organizing showings, managing listings, and negotiations. Employing the services of an experienced, local agent could be the key to a less stressful and lucrative result.

But how do you find the best agency to represent you? What do you need to know before making a decision?

Let's take a look at some of the advantages of using an independent brokerage firm to help you sell your home, or to purchase a home.

More Agent Support

Large franchises don't always provide the level of support or training for their agents that they need. While some top agents work for franchises like Re/Max and the like, it doesn't mean that all their agents get the support they need to do the best for their customers.  Brokers in larger offices are not always available to answer important questions when they are needed or not as easy to get a hold of after hours.

Franchises can be more interested in collecting fees and racking up as many agents as they can without bothering spending the time to train them the way they should be. Independent brokerages do not operate that way. They support their agents to make sure that they have access to all the resources they need to be successful, and the Brokers are more accessible to answer questions.

Quality over Quantity

When you reach out to a real estate brokerage firm, wouldn't you much prefer a familiar relationship with a REALTOR® you can know and trust?

Personalized service provides peace of mind that makes the selling or buying process much less stressful.

An emphasis on quality service is an invaluable resource. And when that service is extended to sellers and buyers, the end result will be more beneficial to everyone.

A boutique agency like Waller Real Estate Group, without any obligations to a franchise, is able to focus on finding you a home or selling your home - not just closing a deal.

No Technological Restrictions

Many larger brokerage firms have in-house technology that all their agents must use. Because this technology must be compatible and easy to use throughout the whole company, there are often limitations.

As a result, many independent brokers seek out the best technology available in the real estate industry. This gives them an advantage over the competition as they are not bound by what the Franchise rules say they have to use.

Better Advertising Capabilities

The more personalized service provided by an independent brokerage firm allows the agent to focus more energy on promoting your listing.  This will help move the process along and hopefully garner better results in the end.

Independent Agents Have More Freedom

Independent real estate brokers have way more independence and freedom in what they offer. They are able to cater their services to the local market and respond quickly to changes in the local market.

Most franchises would have to wait for corporate approval to offer a new service or change in policy to best suit the local market - independent brokers don't have to worry about that.

Every company has policy and procedures guides that everyone in the company must follow. Brokers have to be able to approve advertising and other choices made by agents. But the lack of franchise rules means there isn't an extra weight on top of that.

Applying In-Depth Knowledge

All real estate brokers have completed extra coursework for an in-depth knowledge of real estate law. Their training has prepared them to run own their brokerage firms and manage teams of agents.

Independent brokers have much more control over who they hire and to make sure they are a good fit for the team.   They apply and share their knowledge with their agents. They are not held back by a corporate infrastructure that limits their capabilities. This allows them to truly extend the knowledge they have to the entire organization and their clients.

Unique and Personalized Service

If you're selling your home or buying a home, an independent Calgary brokerage real estate firm is going to provide a level of service that a large firm simply can't compete with. The size of independent firms means that they are much more particular when hiring agents. They are seeking a level of experience and service that will set them apart.

Additionally, a smaller operation means the ability to provide unique service. This is something large franchises can't replicate.

Consider an Independent Brokerage Firm First

The REALTOR® you use is the most crucial decision to make when selling your home or buying a home. The number of options out there can be overwhelming.

By deciding to go with an independent Calgary brokerage firm, you are opting for a higher level of service with a unique and knowledgeable agent.

Waller Real Estate Group has been in business for 20+ years in the Calgary real estate market. Tom the broker has 30+ years of local real estate experience and makes himself always available to support his agents, so you know that you are working with a team that's looking out for you. Contact us to discuss your options.

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The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.